Une nouvelle dimension donnée à la couleur

Deutsche Telekom permet à ses clients d'accéder à un nouveau monde musical derrière les tons magenta.

Parmi les opérateurs de téléphonie mobile, nous avons Orange et sa couleur caractéristique, mais il y aussi Deutsche Telekom et son magenta spécifique.
Saatchi & Saatchi London et Deutsche Telekom ont décidé d’utiliser cette couleur à la manière des fonds verts en vidéo, en proposant, via une application nommée « The Lenz » du contenu additionnel. Ainsi, grâce à un système de reconnaissance chromatique, chaque surface magenta ou similaire se voit transformée en écran de diffusion, en réalité augmentée, de contenus exclusifs liés, bien évidemment, au groupe « virtuel » Gorillaz. Le groupe va d’ailleurs, grâce à ce partenariat proposer des concerts live via l’appli ansi que des interviews.
C’est ainsi que l’agence anglaise Saatchi & Saatchi et Deutsche Telekom ont pu transformer la couleur en nouveau média. 

 

About Saatchi & Saatchi

At S&S, our clients are asking us for creative ideas that give them the best of both worlds.

Ideas which are as relevant to everyone as they are to individuals.

Ideas which stretch to achieve cultural breakthrough, AND personal relevance.

Ideas which are no longer about static bursts of activity, but which work in continuous evolution.

As a result, we reject ideas that can only work on certain levels. We ask more of creative ideas.

We call this dynamic creativity. 

Latest News

Saatchi & Saatchi London unveils leadership line-up

Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively.

Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance.

Larissa has been promoted from chief growth officer, and will continue to lead growth and new business with a particular responsibility for culture and talent.

Both will continue to run senior client relationships across the agency’s client base, which includes EE, Direct Line, Britvic, Visa and Deutsche Telekom, Expedia Inc and Kerry Foods.

The pair will form part of a London leadership team comprising Richard Huntington, the London chairman and chief strategy officer, and a soon-to-be-announced London chief creative officer.

The team will continue to report to global president, Magnus Djaba and together, will focus on delivering an outstanding agency culture, as well as creative, commercial and new business performance.

Danny Josephs, the current COO of Saatchi & Saatchi London, is leaving to pursue new opportunities.

Magnus Djaba, global president of Saatchi & Saatchi, said: “As a Spurs fan I know what it’s like to have a superstar who is one of your own. Sam is definitely that. For Larissa, I couldn’t be more proud. Our secret weapon is now not so secret.”