Une nouvelle dimension donnée à la couleur

Deutsche Telekom permet à ses clients d'accéder à un nouveau monde musical derrière les tons magenta.

Parmi les opérateurs de téléphonie mobile, nous avons Orange et sa couleur caractéristique, mais il y aussi Deutsche Telekom et son magenta spécifique.
Saatchi & Saatchi London et Deutsche Telekom ont décidé d’utiliser cette couleur à la manière des fonds verts en vidéo, en proposant, via une application nommée « The Lenz » du contenu additionnel. Ainsi, grâce à un système de reconnaissance chromatique, chaque surface magenta ou similaire se voit transformée en écran de diffusion, en réalité augmentée, de contenus exclusifs liés, bien évidemment, au groupe « virtuel » Gorillaz. Le groupe va d’ailleurs, grâce à ce partenariat proposer des concerts live via l’appli ansi que des interviews.
C’est ainsi que l’agence anglaise Saatchi & Saatchi et Deutsche Telekom ont pu transformer la couleur en nouveau média. 

 

About Saatchi & Saatchi

At S&S, our clients are asking us for creative ideas that give them the best of both worlds.

Ideas which are as relevant to everyone as they are to individuals.

Ideas which stretch to achieve cultural breakthrough, AND personal relevance.

Ideas which are no longer about static bursts of activity, but which work in continuous evolution.

As a result, we reject ideas that can only work on certain levels. We ask more of creative ideas.

We call this dynamic creativity. 

Latest News

Kerry Foods and Saatchi & Saatchi put the power into Fridge Raiders in latest campaign

Kerry Foods and Saatchi & Saatchi London have together launched the new campaign ‘Get a Taste for Power,’ bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time.

‘Get a Taste For Power’ marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods and Saatchi & Saatchi are now aiming to position Fridge Raiders as a go to option for adults following research which showed that the adult population accounted for 85% of all snacking occasions in the UK.

The new campaign highlights the powerful protein boost that all products in the Fridge Raiders range offer. In the leading 30” TV ad, protagonist ‘Julie’ makes her way through London on a fantastical Fridge Raiders fuelled journey. From power dressing and power walking to power boating, Julie is given complete energy and sustenance from the nutritious snack of Fridge Raiders.

Directed by Daniel Warwick for Biscuit Productions and featuring West End star Alexia Khadime, the energetic and fast paced advert, set to the iconic soundtrack of Milli Vanilli – Girl You Know It’s True, conveys the lasting powerful feeling and energy Fridge Raiders gives.

The full above the line campaign spans TV with 30” and 10” edits, as well as out of home, digital out of home and social content.

Alastair Gibbons, Marketing Manager at Kerry Foods said, “Fridge Raiders is making a significant strategic shift in targeting adult consumers. To support this, we needed to create advertising that not only showed people that Fridge Raiders is the perfect snack to power them on through their day but was also bold and distinctive in celebrating our new visual identity and the modernisation of our brand. We are really excited to bring this campaign to market and see the impact it will have on our brand.”

Will John, Creative Director at Saatchi & Saatchi London added, “With ‘Get A Taste For Power,’ we’ve created a power ad for a power snack that’s packed with protein. We’re showing all the powerful things you can do throughout your day, once you’ve snacked on the power of Fridge Raiders.”