Unlock a world of fun

Scrabble seeks to alleviate our generations spelling problems-one word at a time

We have the world at our fingertips with our smartphones- everything is made easier. However, along with this technological advancement our spelling has suffered- bt rele ppl r just bein lazy. Alas, it appears smartphones are not necessarily for smart people! Scrabble wifi was launched to combat this thriving disease where free wifi hotspots were established in places where you couldn’t get a connection. In order to get online your spelling abilities were put to the test with a game of scrabble-where you have to form a word from 7 letters that were mixed up. The score was converted into wifi minutes; the higher your score -the more internet minutes you gained. If you posted your activity on Facebook your score doubled. Scrabble gave away over 110,000 minutes of free wifi and gave proof to the assertion that words can indeed “unlock a world of fun”.
TitleScrabble Wifi
Campaign Scrabble Case Study
Advertiser Mattel, Inc.
Brand Scrabble

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Chief Creative Officer C...s G....tt Subscribers Only
Executive Creative Director C...ric G...ret Subscribers Only
Executive Creative Director K..t N...ck Subscribers Only
Copywriter r..y ab....at Subscribers Only
Art Director C...s R...on Subscribers Only
Account Supervisor J...en .e Be....ir Subscribers Only
Account Manager M...me Sa....et Subscribers Only
Backend Prototype Developer M....el Gu.....met Subscribers Only
Creative Technologist E...k S....rd Subscribers Only
Motion Designer B....en B....nn Subscribers Only
Worldwide Chief Creative Officer T..m K..i M..g Subscribers Only