Using gene genius to pick a car

Hand over a DNA sample and they’ll tell you what colour your new Nissan should be.

Cracking the genetic code was one of the greatest breakthroughs in the history of modern science. Right from the start, it was clear that the landmark moment would have a dramatic impact on the way people chose the colour of their new car. At any rate, that’s what Nissan and its agency TBWA/RAAD are using it for. Potential buyers of the sophisticated Nissan Altima undergo a DNA test to assess their sensitivity to light and colour. This results in a numeric score that’s converted into their unique colour – which could become the shade of their new wheels. Simply book a test drive to get a DNA test. Go on, hand your DNA data over to the marketing industry. You know it makes sense.