Using letters to save lives

How a Hungarian agency created caring types.

by Maud Largeaud , AdForum

Weakened by the health crisis, organ donation is decreasing all over the world. So the Hungarian agency White Rabbit is helping the Brazilian association ADOTE raise awareness of the issue and mobilize potential donors. To remind people that it’s possible to donate up to eight different organs, White Rabbit’s design department invented a new font combining eight existing typefaces and used it on posters, ads and social media posts. The font can also be downloaded by anyone who wishes to share the message.