Virtual Drive

Customized digital experience

People spend a lot of time online before buying a car, looking for the best options, comparing and checking information. But nothing can be compared to a real test-drive. To introduce the new Nissan Rogue compact, the agency Critical Mass has used Google Maps and Street View technology to create a new digital cinematic experience. The Detour website enables you to make your daily commute in a new original way driving and even flying with the Nissan Rogue creating interest, awareness and engagement for real test drives and for the crossover
TitleThe Detour
Agency
Campaign The Detour
Advertiser Nissan Motor Corp.
Brand Nissan

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About Critical Mass

The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives. 

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