Virtual Test Drive

Generating buzz for a pre-launch

Before the launch of its new Auris HSD hybrid car, Toyota has created an augmented reality test drive: you only need your webcam. It’s clean, funny and easy: go to Toyota website, print markers, and place them in front of your webcam to organize your circuit. You can get new markers through other ways. They become objects which interact with the car for your test. Then you can enjoy a virtual drive and post it online. A technical challenge but Saatchi & Saatchi and Toyota succeeded to generate buzz before even the launch of the new car.
TitleCleanest Test Drive Ever
Agency
Campaign Cleanest Test Drive Ever - Toyota
Advertiser Toyota Motor Corporation
Brand Toyota

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