Volkswagen calls out latecomers to the movies

Demo in a movie theater

You're in the cinema, already munching your popcorn and watching the trailers. Then some annoying latecomers arrive, blocking your view. Or even forcing you to stand up so they can step on your toes. DDB Barcelona made use of this familiar situation to demonstrate Volkswagen's new pedestrian detection system. The lights go down in a Madrid theater and a trailer begins. When a pair of latecomers arrive, they're lit up by a spotlight and VW's pedestrian warning symbol appears on the screen. A fun and informative way of showing that with VW's motion sensor, pedestrians won't remain unnoticed. The best way to explain a new technology is to show how it works.

TitleCinema Pedestrian Detection
Agency
Campaign Cinema Pedestrian Detection
Advertiser Volkswagen
Brand Volkswagen

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Cinema
Length
Production Company Se......ses Subscribers Only
Creative Director J...er Me....dez Subscribers Only
Creative Director
Creative Director P..o C....ra Subscribers Only
Art Director X..i C...o Pe....a. Subscribers Only
Chief Creative Officer
Copywriter P...a S....er Subscribers Only
Production Company Producer P...o R....rez Subscribers Only
Account Director
Traffic Director Br....te Vi.....nga Subscribers Only
Managing Director G...a L...no Subscribers Only