Wear what your friends “like”

If you want to look fashionable, you’ll need plenty of fans

Men’s fashion brand Strellson recently proved it was on trend by turning its online store into a “Like Shop”. For several weeks, customers didn’t need to reach for their credit cards to treat themselves to some dapper threads: instead, each item could be paid for by a specific number of “likes”. But how to raise that virtual cash? Simply paste your own face onto a photo of the outfit and post it on social media. Once you’ve reached the required number of “likes”, the desired piece is yours. In just two weeks, the operation made Strellson a social network phenomenon and exploded awareness of the brand among male consumers. Forget Bitcoin: likes are the new currency. 

About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Latest News

Serviceplan Feature in Top 5 Cannes Lions Innovation Agency of Year Ranking

As Cannes Lions release their 2018 Global Creativity Report, Serviceplan Group celebrates 2 placements in the top 5 Innovation Agency of Year ranking, and become first German agency to win 2 Innovation Lions.
The Global Creativity Report covers insights and trends from the Cannes Lions festival.
Featuring Top Five performance rankings for 2018 and analysis of award-winning and shortlisted work form the Festival, it acts as a definitive resource for creative benchmarking. So it is a great achievement for Serviceplan Group to feature in the Top 5 Innovation Agency of the Year, as well as the Design Lions and Innovation Lions Top 5 rankings.
Serviceplan Germany has the number 4 position in the Innovation Agency of the Year ranking, closely followed by Serviceplan Korea at number 5. And in Design Lions Serviceplan Germany take 3rd place.
Serviceplan Group are the first German agency to win 2 Innovation Lions (one in 2016 and one this year) and be ranked in Innovation Agency of the Year. Serviceplan Korea is the first South Korean Agency ever to make the Innovation Agency of the Year Top 5.
Serviceplan Group Chief Creative Officer Alexander Schill commented: “It is a great achievement for Serviceplan Group to be the first German Agency to win 2 Innovation Lions and be ranked in Innovation Agency of the Year. Without the efforts of the teams in Germany and Korea who worked on the campaigns awarded Design and Innovation Lions for their outstanding work with BECK’s, Ehinger Kraftrad and Dot, this result would not have been possible.”
Serviceplan Korea CEO and Managing Partner Julie Kang commented: “We are thrilled to be the only Korean agency ever ranked in Top 5 Innovation Agency of the Year, and to win an Innovation award at Cannes. I am really proud of my team willing to come out of the safe zone and be brave. Serviceplan Korea will continue to prove our innovation with our own way”

View the 2018 Cannes Lions Global Creativity Report here