Wear what your friends “like”

If you want to look fashionable, you’ll need plenty of fans

Men’s fashion brand Strellson recently proved it was on trend by turning its online store into a “Like Shop”. For several weeks, customers didn’t need to reach for their credit cards to treat themselves to some dapper threads: instead, each item could be paid for by a specific number of “likes”. But how to raise that virtual cash? Simply paste your own face onto a photo of the outfit and post it on social media. Once you’ve reached the required number of “likes”, the desired piece is yours. In just two weeks, the operation made Strellson a social network phenomenon and exploded awareness of the brand among male consumers. Forget Bitcoin: likes are the new currency. 

About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Latest News

Jan-Philipp Jahn is Managing Director Global Key Accounts of the Serviceplan Group

Jan-Philipp Jahn, Managing Director China, became Managing Director Global Key Accounts of the Serviceplan Group on 1 July 2018, taking on the task of establishing a global Key Account Management Team and developing Serviceplan Group customers in international locations as well as in other disciplines of the Serviceplan Group.


The opening of the Serviceplan Group in New York in May 2018 marked an important step in the internationalisation of the Serviceplan Group, allowing the agency group to offer its disciplines worldwide in all relevant locations. Now, another important measure has been enacted with the implementation of Global Key Accounts. Jan-Philipp Jahn, who has worked in the Serviceplan Group for 12 years, took over the newly created position as Managing Director Global Key Accounts on 1 July 2018. In this role, he will build up his team over the next few months in order to bring together and mobilise customers and agencies internationally and to develop and advise customers.

This accomplished manager has been active internationally for many years. After several positions in well-known agencies, the native of Hamburg started in 2006 in the then newly founded Serviceplan Campaign Hamburg. From 2011 to 2015, he continued to develop the Dubai site as a General Manager in the Serviceplan Group before moving to China to serve as Managing Director from 2015 to July 2018. 

His most important customers include BMW, Continental, Mercedes, Smart, Continental Tires, DZ Bank, Europcar, Hipp and Metro.

Markus Noder, Holding Managing Director of the Serviceplan Group, says: "With Jan-Philipp Jahn, we have not only found an international manager for the role of Managing Director Global Key Accounts, but an absolute brand expert. I am very pleased that with his new role and the creation of this important position, we can continue to drive our global business. In recent years, Philipp has developed important locations as well as customers of the Serviceplan Group – in the new role, these competencies come together perfectly."

Jan-Philipp Jahn, Managing Director Global Key Accounts: "After eight years with Serviceplan abroad, I am looking forward to being part of the international Serviceplan Group, and to the opportunity to use the experience and learning from Germany on our key accounts. This position is intended to be an important milestone in the international development and expansion of our group. Teaming up with our international partners, planning activities and turning them into a 'Best Brand' in every country appeals to me and my team."