When steep means cheap

An e-bike provider is offering discounts geared to the strenuousness of your ride to work.

by Maud Largeaud , AdForum

São Paulo is a great city in many ways – but it’s also one big traffic jam. Bearing this in mind, its citizens try to get around the problem by opting for public transport or more ecological solutions. The most obvious is to cycle, but another of São Paulo’s characteristics is that it’s really hilly. How about an electric bike then? Sure – but they’re a little expensive. Hence the algorithm from e-bike company E-Moving and Tribal Worldwide, which calculates the topography between your home and your workplace and offers you a discount based on the strenuousness of your ride. Simply enter your daily departure and arrival addresses into the mobile app and the reduction is instantly calculated. A steep discount for a steep commute? You got it.