Youth Boarding in a road trip

Cinema Viewers Integration

Innovative use of a live video inlayed in the cinema commercial to integrate the young audience in the film. Let's board everyone in a bus trip around all Europe
TitleCinema Rear View Mirror (Film)
Agency
Campaign Cinema Rear View Mirror
Advertiser Europcar
Brand Europcar Germany

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study