Youth Boarding in a road trip

Cinema Viewers Integration

Innovative use of a live video inlayed in the cinema commercial to integrate the young audience in the film. Let's board everyone in a bus trip around all Europe
TitleCinema Rear View Mirror (Film)
Campaign Cinema Rear View Mirror
Advertiser Europcar
Brand Europcar Germany

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study