SCOPEN

Madrid, Spain

Contact Information

Velázquez, 24 - 3 Izq.
Madrid 28001
Spain
Phone: (+34) 917 021 113
Email:
Website:

César Vacchiano

César Vacchiano

President & CEO

Phone: (+34) 91 702 11 13

Kika Samblas

Kika Samblas

Partner & Managing Director

Phone: (+34) 629831936

Óscar López Gutiérrez

Óscar López Gutiérrez

Research & Studies Director

Phone: (+34) 609587348


Basic Info

Founded in: 1990

Network:

Employees: 50

Founded in: 1990

Network:

Employees: 50

SCOPEN

Velázquez, 24 - 3 Izq.
Madrid 28001
Spain
Phone: (+34) 917 021 113
Email:
Website:
César Vacchiano

César Vacchiano

President & CEO

Phone: (+34) 91 702 11 13

Kika Samblas

Kika Samblas

Partner & Managing Director

Phone: (+34) 629831936

Óscar López Gutiérrez

Óscar López Gutiérrez

Research & Studies Director

Phone: (+34) 609587348

SCOPEN Leadership and Team Members

César Vacchiano

New Business

César Vacchiano

President & CEO

Phone: (+34) 91 702 11 13

Cesar graduated from Madrid Complutense University in Economics and Tourism. After participating in several seminars in Business Administration and Management in USA (UCLA and YALE) he started working as a consultant.

In 1989 he joined Programas de Consulta, and worked for the WTO involved in UN Development Program. He also worked to develop the National Parks of the Canary Islands.

In 1991, he decided to move to Ballester Consultants in Paris where he started working with french advertising agencies in consulting projects and total quality improvement.

He returned to Spain in 1993 where he started working in Grupo Consultores (now SCOPEN) where he developed the Research Department of the company. He became responsible for the AGENCY SCOPE, MEDIA SCOPE, SALARY SCOPE, TREND SCORE, DIGITAL SCOPE, PRODUCTION SCOPE and PR SCOPE across more than 20 markets.

SCOPEN is currently the leading consulting firm specialized in the communications industry with a deep research base. The company provides services to advertisers, agencies and the media.

Since 2009 he has been the President and CEO of the company and he is responsible for the international expansion of the Group. He has developed projects in many countries, and SCOPEN now has offices in Spain, Portugal, UK, Brazil, Argentina, Chile, Colombia, Mexico, China, India, Singapore and South Africa.

César is the only non-marketer member of the Directors Council in the Spanish Advertisers Association (aea), Secretary of the Spanish Effectiveness Awards and member of the Jury in other Industry Awards and Festivals. He is an active speaker and teaches in different Universities and Master Degrees.

When not working he likes to travel and learn about History and Tribal Art.

cvacchiano@scopen.com
@cvacchiano 

Kika Samblas

New Business, Public Relations

Kika Samblas

Partner & Managing Director

Phone: (+34) 629831936

Kika is passionate about the Communication & Marketing industry and how this sector has been changing in recent years. After studying law and having worked in the stock exchange in Paris, she applies her learnings to disrupt relationship models between brands and their partners. Curious and open minded, Kika collaborates every day with top brands and teams that want to improve their businesses and adapt themselves to the ever-changing world. Kika is lecturer in industry events and writes in different industry magazines. Kika is member of the board of the Spanish Advertising Academy. She was named “Mujer Mas” (Woman to watch) in Spain in 2015.
Óscar López Gutiérrez

New Business

Óscar López Gutiérrez

Research & Studies Director

Phone: (+34) 609587348

Degree in Psychology (specialty in Social Psychology) and graduate in Consumer and Social Behaviour and Market Research (Santiago de Compostela University), Óscar also has a Master in Marketing and Commercial Management in ESIC, Business School (Madrid). He began his career in IPSOS Research Institute in 2003, where he specialized in the IT and Consumer sectors. In 2007, he was leading important international accounts in TNS Institute (WPP). At this point Óscar is researching the use of research tools to carry out various projects and studies with a clear orientation towards innovation and the development of new products. 

Alexandra Machas

Alexandra Machas

Currently, Managing Director at SCOPEN - multinational consultancy company, specialized in communication research. Before, Brand Intelligence & Research Director at SCOPEN-Portugal. Responsible for market research studies, data intelligence and strategic insights for major Advertising Brands, Agencies and Media players in Portugal (since 2008). Main products: BRAND SCORE, BRAND SPONSOR, AGENCY SCOPE, MEDIA SCOPE and customer satisfaction models, campaign efficancy and BRAND EQUITY impact and measurement. Before, University Professor for economics and management (1993-2014); Vodafone manager for Customer Insights, responsible for the strategic market research models, customers satisfaction, profiling. Few years later… the world of Intangible Brands, responsible for Brand Modelization and strategy. I’m Data Science professional that combines Business Intelligence & Market Research to the world of Brands and Communication. Responsible for developing strategic insights, KPIs, trends, customer’s profile, definition of key indicators for brands, data collection and surveys, reporting and dashboards. Multidisciplinary skils: Degree in Economics, Master in Information Management specialization in Data Analysis and Research, Graduation in Communication, Graduation in Monetary and Stock Markets. Statistics and Math knowledge: Econometric and data analysis methods, clustering, structural models (SEM-Path Modelling), marketing models developer, business intelligence, information management, market research and survey. Database and Business Intelligence knowledge: Dashboards, SAS guide, SPSS, SQL server, Power BI, XLStats, Advanced XLS. Business knowledge: Telecoms, Energy, Retail, Beer brands and Banking sector , as the main specialization application for Data Science and Market Research models.