R3 Beijing

Beijing, China

Philosophy & Competitive Advantages

No one knows agencies in China like we do

R3 is the leading Pitch Consultant in China –Our team knows the global agency scene well, and the China agency scene intimately. We know what other clients demand and what agencies can deliver. 

Every 2 years since 2006, we conduct interviews with 250 multinational marketers in China on their current agencies and needs.

Each month we exclusively track over 200 agency new business wins by all agencies. 

We take pride in our market knowledge.  

No other media auditor has as much experience in China

In China, we run independent media analysis for Coca-Cola, VISA, Johnson & Johnson, L’Oreal, Ford, GM, Samsung, Nestle, McDonald’s, Mead Johnson, GSK, Microsoft, Fonterra, Herbalife and others –looking at more than RMB 2b of annual media in the last three years. 

We have more than 1 Million spots of the recent year in our data pool with the real GRP from CSM and Nielsen.


Network Description

R3 Worldwide is made up of over 50 experienced professionals around the world, with on-the-ground representation in 8 major markets including the United States, Greater China, Singapore, India, Brazil, Argentina, Australia and the United Kingdom.


New Business

Greg Paull


Number of Employees: 50
Greg Paull

Sabrina Lee
General Manager, Beijing

Emily Van den Berg Chan