Philosophy & Competitive Advantages

Our goal : better agencies -> more sucess!

Successful marketing communication requires team work. And what is true for any partnership is also true for the communications sector: that only works if the partners respect each other. Neither an "over-powerful" client, nor an "obstreperous" agency make for a good solution. The work must be done on a level where the partners regard each other as equals - with respect for the responsibilities and competencies of the other party.

We strongly believe this and try to do our part to enable such partnerships to come about, not only with regard to selection, but also by minimizing potential conflict points right at the beginning, for example payment or the correctness of agency contracts.We always measure our work against three criteria:

  1. transparency
  2. objectivity
  3. fairness