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Positioning Group is a leading independent Dutch consultancy in brand positioning, portfolio strategy and communication management.
Characteristic for PG's approach is translation of business strategy into winning branding strategy. In doing so, PG acts as a discussion partner with senior management. Next to this, PG seconds interim branding and communication management professionals for implementation of brand strategy projects.
Brand Positioning Services
PG works collaboratively with its clients to analyze, create and manage brand positioning strategies. We do this through a combination of structured thinking and world-class creativity.
While it is not comprehensive, this section provides a list of various services we can provide to help each client in any stage of brand assessment, strategy, communications or management.
Positioning ResearchBrand AuditBrand EssenceCorporate IdentityPortfolio ArchitectureBrand DevelopmentAgency Audit & SelectionInterim Communication Management
Peter van Steensel (Partner)
For over 15 years Peter has had extensive experience at leading advertising agencies: FHV/BBDO, TBWA Campaign Company and Publicis. Peter worked 4 years as senior consultant for SCAN management consultants to help national and international clients achieve best practices in their communication management. Peter joined PG in 2000 and is specialized in agency affairs.