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During his career of 35 years in marcoms, Imad has acquired a range of perspectives on the sector. He started on the agency side, first in Kuwait and then Athens and London. In 2002, after 17 years in London, Imad relocated to Beirut carrying on as Chief Operating Officer of J. Walter Thompson’s Middle East Network where he was involved in driving excellence and efficiency strategically and operationally throughout the network.
He then formed IK Consult in London in 2005, to be the strategic advisers of choice to top management on all aspects of marketing communications & technology in the MENA region. IK Consult expanded to Dubai and Doha with delivery capability across the entire region and has engaged blue-chip companies in strategic brand and marketing development, agency selection & management, performance evaluation, relationships, training and HR. Imad acted as adviser to a number of publicly listed companies as well as medium to large private enterprises.
In 2008, Imad launched Results International in the MENA region and has since been engaged in a number of buy/sell mandates and commercial due diligence.
In 2015, Imad joined Oystercatchers network as the Regional Partner in MENA region.
As an independent consultancy of local origins and global best practice, IK Consult values of transparency, neutrality and comprehensive approach ensure total focus on achieving the business objectives efficiently.
IK Consult is part of the Oystercatchers network representing MENA region.