R3 Worldwide

New York, United States

Contact Information

261 Madison Avenue, 9th Floor
New York NY 10016
United States
Phone: (+1) 646 416 8088
Email:
Website:

Sarah Tan

Sarah Tan

Marketing Director
Greg Paull

Greg Paull

Co-Founder & Principal
Shufen Goh

Shufen Goh

Co-Founder & Principal

Basic Info

Founded in: 2002

Employees: 100

Clients: 73

Founded in: 2002

Employees: 100

Clients: 73

R3 Worldwide

261 Madison Avenue, 9th Floor
New York NY 10016
United States
Phone: (+1) 646 416 8088
Email:
Website:
Sarah Tan

Sarah Tan

Marketing Director
Greg Paull

Greg Paull

Co-Founder & Principal
Shufen Goh

Shufen Goh

Co-Founder & Principal

Grim Markets Drive Creative & Media New Business Down 37%

The global health crisis and resulting social distancing restrictions over the first five months of the year drove creative and media new business wins down 37%. “All eyes are on the second half of the year as that’s going to set the tone for business going forward for holding companies and independents,” says Greg Paull, co-founder and principal, R3. “It could be a rough ride for some.”

Marketers take a conservative approach towards media - for now

Globally, the value of media accounts has decreased by 19%, compared to almost 10% for creative wins. “With shifting trends in media consumption, regulatory issues, and general discontent when it comes to Facebook, the decrease in media pitches is more of a pause as marketers re-evaluate the media landscape and capabilities,” says Paull.

WPP’s VMLY&R and Wunderman Thompson rank in the top 3 creative wins globally, and Mindshare and OMD dominate media wins in number and value. 

US agencies heavily reliant on growth industries

There were 35% fewer pitches in January to May than in same period last year. Droga5, GSD&M and VMLY&R lead the creative new business league, while Initiative, PHD and OMD lead in media wins.

Accounts that are shoring up agencies are from growth industries like pharma, insurance, CPG, and finance. “Companies that are seeing their value and influence increase in the New Normal are looking to realign themselves with partners that can help them leverage their new status,” says Paull.