New York, United States

Philosophy & Competitive Advantages

Our work is founded around three core values:

We dig deeper and invest resources to learn more about global, regional and local agencies – across all marketing disciplines, including the latest in digital, mobile and social media.

We don’t earn fees from agencies related to our marketing services work. We remain objective, impartial and focused.

We work to a high moral ethic on the belief that when the best people are aligned and motivated, they can build brands and businesses. 

Network Description

R3 is the most experienced consultancy specializing in agency management consulting. We are now made up of 100 experienced professionals around the world, with on-the-ground representation in North America, Asia Pacific, Europe and Latin America. 

Trade Organizations

Association of National Advertisers, Inc. (United States)
World Federation of Advertisers (Belgium)


Greg Paull
Co-Founder & Principal
Shufen Goh
Co-Founder & Principal


Number of Employees: 100
Greg Paull
Co-Founder & Principal
Shufen Goh
Co-Founder & Principal
Dave Edwards
EVP, Global Business Development
Phone: (+1) 9174129716
Erinn O'Rourke
Growth & Business Manager, North America
Martha Evans
Growth Manager, EMEA
Phone: __EMPTY__
Sarah Tan
Marketing Director
Phone: __EMPTY__


Advertiser Brand Business Sector Type of Work since
Burlington Coat Factory Direct Corporation Department Stores, Supermarkets
Lowe's Department Stores, Supermarkets
Shell Energy Production, Raw Materials & Minerals
Colgate-Palmolive Company OTC Medicines (Pain Relievers, Cold & Flu, ...)
Singapore Airlines Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Google Search Engines
American Express Credit Cards
Amazon.com, Inc. Online Retail, E-store
Coty Cosmetics, Beauty Products & Perfumes
Mondelez Chocolate, Bars, Candies, Chewing-Gum
Procter & Gamble Hygiene & Personal Care Products
Toyota Motor Corporation Cars
Sony Corporation of America Consumer Electronics & Audio-Visual
Molson Coors Alcoholic
Eli Lilly Health & Pharmaceutical Products
American Family Insurance Insurance
Honda Motor Co., Ltd. Cars
Manulife Insurance
Mead Johnson Baby Food
HSBC Banking & Financial Services, Investments, Stock Brokers
Telkomsel IT & Electrical Components
AB Inbev Beverages
Bacardi Alcoholic
Mercedes Benz Cars
Ooredoo IT & Electrical Components
Singapore Economic Development Board Government & Other Authorities
Cathay Pacific Airways Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Volkswagen AG Automotive
Lenovo IT & Electrical Components
New Balance, Inc. Sportswear
Intel Corporation IT & Electrical Components
adidas Apparel, Fashion & Footwear
Huawei Technologies Co., Ltd. IT & Electrical Components
Las Vegas Sands Corp. Hotels, Resorts
Campari Alcoholic
OCBC Bank Banking, Finance, Law & Insurance
IKEA Department Stores, Supermarkets
Kirin Brewery Company, Ltd. Alcoholic
Bank of Communications Banking & Financial Services, Investments, Stock Brokers
Abbott Health & Pharmaceutical Products
Lay's Food
Shangri-La Hotels & Resorts Hotels, Resorts
McKinsey & Company Consultants, Research & Analysis Companies
Verizon IT & Electrical Components
JCPenney Department Stores, Supermarkets
AB Inbev Beverages
American Express Banking, Finance, Law & Insurance
Bayer HealthCare LLC Health & Pharmaceutical Products
Daimler AG Cars
Diageo Alcoholic
Ferrero Chocolate
Fonterra Brands Agriculture, Livestock, Fishing, Forest
Four Seasons Hotels and Resorts Hotels, Resorts
GlaxoSmithKline Health & Pharmaceutical Products
Kimberly-Clark Worldwide, Inc. Hygiene & Personal Care Products
MasterCard International Credit Cards
Nestlé Food
Pernod-Ricard Alcoholic
Pfizer Health & Pharmaceutical Products
Samsung Consumer Electronics & Audio-Visual
Singtel IT & Electrical Components
Suntory Alcoholic
Tiffany & Company Apparel & Accessories Stores
Unilever Hygiene & Personal Care Products
adidas Sportswear
BMW Cars
Coca-Cola Company Non-Alcoholic
General Motors Corp. Automotive
J&J Hygiene & Personal Care Products
McDonald's Restaurants & Fast Food
Microsoft Consumer Electronics & Audio-Visual
Visa International Credit Cards
Samsung Consumer Electronics & Audio-Visual