Philosophy & Competitive Advantages

No one knows agencies in China like we do.

R3 is the leading Pitch Consultant in China. Our team knows the global agency scene well, and the China agency scene intimately. We know what other clients demand and what agencies can deliver. Every two years since 2006, we conduct interviews with 250 multinational marketers in China on their current agencies and needs. Each month we exclusively track over 200 agency new business wins by all agencies. We take pride in our market knowledge.

No other global media auditor has as much experience in China

In China, we have run independent media analysis for Coca-Cola, VISA, Johnson & Johnson, L’Oreal, Ford, GM, Samsung, Nestle, McDonald’s, Mead Johnson, GSK, Microsoft, Fonterra, Herbalife and others – looking at more than RMB 2bn of annual media in the last three years. We have more than 1 million spots of the recent year in our data pool with the real GRP from CSM and Nielsen. 

Network Description

R3 is the most experienced consultancy specializing in agency management consulting. We are now made up of 100 experienced professionals around the world, with on-the-ground representation in North America, Asia Pacific, Europe and Latin America. 


New Business

Sabrina Lee
Managing Director, China


Number of Employees: 100
Sabrina Lee
Managing Director, China


Advertiser Brand Business Sector Type of Work since
Carlsberg Group
Meiji Dairies Corporation
Subaru Corporation
Estée Lauder