Yardstick is SA’s leading consulting firm specialising in the provision of measurement and assurance services to the Marketing and Communication Industry.  Since 1998 Yardstick has helped many of SA’s most successful companies to get the most from their communication partners.

The company's main offering consists of:

1. A full spectrum of communication partner management services, including agency selection, remuneration agreement, account handover, development of service level agreements, commercial services and measurement of communication partner performance.

2.  The conceptualisation, development and implementation of innovative measurement tools and techniques that assist management with the measurement and evaluation of the performance of various marketing and communication disciplines.

3.  The conceptualisation, development and implementation of innovative assurance processes that assists management in managing risks inherent in marketing and communication interventions.

4.  Offering the leading source of information on the communication industry, including key trends, best practice processes, agency information and pitch practices.

5.  Best practice workshops and training modules on key marketing and communication disciplines.

6.  Development of business and Marketing strategies.

Yardstick employs 7 highly rated, respected and experienced consultants.