Basic Info


Contact Information

15th fl., Kyobo Building 1
Seoul 03154
South Korea



Practice Areas

The Observatory International is the leading global business consultancy dedicated to helping companies maximise their marketing resources. Today more than ever, marketers need to drive greater efficiencies and show tangible results. The Observatory International offers support at every stage of planning, procurement, resource allocation, agency selection and relationship management. You’ll work with senior consultants who understand the challenges and the concerns of all stakeholders – marketing, finance, procurement and communications agencies. What you’ll get is clear, objective advice backed up by proprietary data and expert analysis – and reliable, quantifiable processes that will continue to add value well into the future. Our practise areas include;• Agency search and selection• Agency compensation• Marketing resource optimisation• Marketing performance measurement