Founded in 1994, Born from Vitaliano Arbitrio’s ambition as an international producer of TV commercials. During the 80s he was President of the Italian Advertising Body up to ’94. In 2005, Alessandro Arbitrio joined the firm bringing twenty years experience at IBM as an expert in Internet Digital Marketing.
VA Consulting is one of the largest production advisory & cost control firm in the advertising sector. VA is assisting for 25+ years major advertisers with production experts WW supporting in 35+ countries to deliver governance to improve the efficiency for their spend.
WHAT WE DO
VA optimizes & mazimize processes, creative partners and your budgets to maximize your advertising campaigns to reach your objectives. As marketing & procurement consultancy, if you join VA team, you can use VA approach made of a deep experience to manage the projects, the VA intellectual capital and u can use national and international benchmarks stored in the Proprietary VA Enterprise System-SICS platform as reference to have a careful and exact cost evaluation.
To drive clients to the innovation, VA constantly invests all over the world, in technology development and staff training.
VA Consulting entrepreneurial culture, main values and far-reaching network enable us to increase quality, efficiency, reduce costs, stretch budgets, eliminate waste in order to offer your best production ROI.
Project Management, Pitch management, cost control, cost reduction, quality control, develop processes, develop procedures & RAM, reporting (system-6 enterprise tool), deliver governance and to improve the efficiency for:
• Creative agency scouting, pitch & selection
• Creative agencies roster & pitch management (VA RFP-RFI-RFQ & fee negotiation)
• TVC | spot TV & Audio, digital production, Video Contents, voice over
• Post-production, photoshooting, 3D etc.
• In-House agency implementation & optimization
• Web, Digital Media, CRM, SEO, website & all ecosystem
• Social network (IG, FB, YT, TW, TikTOK & all social media platforms)
• Events & PR projects
• BTL projects, pricelist benchmarking (POP, POS, 3D, store, key visual etc.)
• KOL, Influencer, blogger (SYSTEM-6 KOLB Benchmarking)
• Licensing, Rights & Talents
• Audit management & reconciliation
VA Consulting has global partnership (here some example just in Italy):
ADDED VALUE "PROPRIETARY VA TECHNOLOGY TOOLS"
Increasing efficiency with our Propriety VA Tecnology tool - ENTERPRISE SYSTEM-6
• SYSTEM-6 | WORKFLOW (Workflow tool VA Consulting managing 8000 quotes yearly)
• SYSTEM-6 | PROJECT MANAGEMENT (Client Login marketing / procurement / agencies)
• SYSTEM-6 | SMARTQUOTE (TOOL managing & reporting the quotes)
• SYSTEM-6 | KOLB (SYSTEM-6 KOLB Benchmarking "key opinion leaders" | influencer | blogger)
• SYSTEM-6 | FRC (Fulltime Ratecard Calculator Worldwide)
• SYSTEM-6 | ASC (Annual salary calculator)
THE COMPANY IS INDIPENDENT WITH A GLOBAL NETWORK TO COVER EMEA, N. AMERICA, APAC AND LATAM REGIONS
VA has a partnership with production consultants worldwide (below some example just in Italy):
COMPANIES AS CLIENTS WITH AN AVARAGE PARTNERSHIP LENGHT OF 8+ YEARS
• Asahi Peroni
• Luxottica (global)
• Generali (Global)
• Nespresso (Global)
• Coca Cola (CEE)
• Others are confidencial