TitleChristmas Tree
Agency
Campaign Christmas Tree
Advertiser IKEA
Brand IKEA

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Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Copywriter F...p N....on Subscribers Only
Agency Producer M...a Be.....st Subscribers Only
Director J...gen L..öf Subscribers Only
Director of Photography (DOP) J...gen P....on Subscribers Only
Production Company At....är Pr.....ion Subscribers Only
Copywriter F....ik J....on Subscribers Only
Production Company Producer Bi....ta A....on Subscribers Only

About Forsman & Bodenfors

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Volvo Cars / XC40 — Things

The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.

And that by not owning things, you are not owned by things.

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