| GOAL: Create customized poker content that successfully exposes the PartyPoker.net brand to people who don't play poker. Expand PartyPoker.net's exposure to television viewers while maintaining an efficient media schedule.
METHOD: The Best Damn Sports Show Period is one of Fox Sports Net's highest rated, regular series. To capitalize on this audience, we created a branded poker vignette on The Best Damn Sports Show Period. This weekly segment demonstrated the basics of poker using Mike Sexton, PartyPoker.net's spokesman. Each three minute segment mixes the PartyPoker.net brand name with FSN's leading show. Rather than invest in general interest sports programming, we combined the best elements of poker and sports talk. This allowed us to create efficiencies for the upfront me |
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| Title | PartyPoker.net Custom TV Vignette |
| Agency | EarthQuake Media |
| Campaign | PartyPoker.net Custom TV Vignette |
| Advertiser | Interskill Games Limited |
| Brand | PartyPoker.net |
| Posted | May 2008 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Market | Subscribers Only |
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