TitleHairdresser
Agency
Campaign Work At Home - IKEA
Advertiser IKEA
Brand IKEA

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Product Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Copywriter F...p N....on Subscribers Only
Copywriter F....ik J....on Subscribers Only
Copywriter H....ar D....ag Subscribers Only
Art Director K...n Ja.....on Subscribers Only
Art Director A...rs E...nd Subscribers Only
Photographer Ka....na H...e Subscribers Only
Photographer S...P Subscribers Only

About Forsman & Bodenfors

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Herbal Essences / Changes

A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.

In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.

The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.

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