TitleEarly Morning
Agency
Campaign Early Morning
Advertiser Abba Seafood
Brand Abba

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television & Cinema
Length
Production Company At....är Pr.....ion Subscribers Only
Post Production Fr....of Subscribers Only
Music Company / Composer BMG Musik
Art Director J...n Eg....er Subscribers Only
Copywriter M...in Ri.....st Subscribers Only
Director
Cinematography K...l La.....os Subscribers Only
Agency Producer Ch.....te M..t Subscribers Only

About Forsman & Bodenfors

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SK-II / The Expiry Date

Only 2 out of 10 women in Asia described themselves as comfortable with the idea of getting older according to a new study by SK-II.

So we created a film called The Expiry Date where we turn the proverbial expiration date many women feel like they have into a real one.

The film follows the journey of three women as they pass through stages in life with growing internal and external pressure of timelines placed on them by society – manifested as an increasingly visible physical expiry date imprinted on their forearm.

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