TitleChinese Duck
Campaign Chinese Duck
Advertiser Optische Werke G. Rodenstock
Brand Rodenstock

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PostedAugust 2002
Product Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Creative Director Wi....ed Be....nn Subscribers Only
Copywriter H...ut H...r Subscribers Only
Production Company Vi....lm Subscribers Only
Director A....as G...sl Subscribers Only

About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,400 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

#VISIONPLASTICFREE: New Dash Brand Campaign Created by Serviceplan Cologne is an Urgent Call to Action for Plastic Reduction

If mankind does not reduce its plastic consumption, there will be more plastic than fish swimming in our oceans by 2050. That's why the detergent brand Dash has set itself the goal of becoming fully plastic-free. The brand is taking its customers along on the journey with an emotional creative campaign from Serviceplan Cologne. 

Since last week, the centerpiece of Dash's current #VISIONPLASTICFREE campaign can be seen on cinema screens in major German cities. 
The moving animated film transports viewers into the magical world of a penguin child playing in the ocean. But appearances are deceptive. The shoal of glittering fish turns out to be a lot of discarded soy sauce bottles, the elegantly floating jellyfish turn into dangerous plastic bags, the majestic orca is really just an old pool float. The little penguin's world: a sea of plastic waste.
But what if everything were different? The spot asks one of the most important questions of
our time.
In preparation for the theatre campaign, the film was posted on YouTube in October and has already generated over half a million views. With this campaign Serviceplan Cologne's work
for #VISIONPLASTICFREE successfully enters its third year. The campaign cleverly combines continuity in the bitterly serious message with emotionally engaging storytelling.

"A future that is as plastic-free as possible concerns us all, no matter whether consumer or manufacturer," comments Alexander Kophamel, Marketing Director of Dalli Group.

"With a campaign like #VISIONPLASTICFREE, we were particularly concerned with hitting the zeitgeist and the right tone. It was important to us to convey our goals and our message in an emotionally touching way, but never be preachy. With Serviceplan Cologne, we know we have the perfect partner at our side to stage our vision and get closer to our goal, step by step." Jan Propach, Managing Director Serviceplan Cologne added: "Our story about the penguin child uncompromisingly shows viewers what plastic in our oceans means for us and our planet. In stark contrast to the sad facts is the loving and modern papercraft look. It stands out from
the crowd and gives the idea the lightness it needs. In this way, we convey the serious topic of plastic reduction in a playful way and thus increase attention in a momentous way via emotionalization." 

The campaign was developed in close and integrated collaboration, both internally and  externally. A team of experts from all relevant disciplines complemented each other perfectly: from creation to digital, PR, media, sound and 3D design. The result: a film that is bursting with attention to detail – from the lovingly created artwork to the blockbuster-worthy sound and soundtrack, which was composed and recorded especially for the film. Jan Ruppert was responsible for all CG aspects & Cinematography.
In addition to Serviceplan Cologne, Mediaplus, Serviceplan PR & Content and hmmh were also involved in the conception and implementation within the Serviceplan Group. The campaign is implemented comprehensively across a broad mix of communication channels. Accompanied by various campaign assets in print, OOH, POS and social media, the little penguin and his family promote a more reflective and mindful approach to plastic consumption. 

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