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Campaign Don't Worry It Will Be OK - If
Advertiser If
Brand If

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Business SectorSubscribers Only
Media Type Television
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Copywriter J...s E....ge Subscribers Only
Copywriter J...n O....ro Subscribers Only
Art Director Subscribers Only
Production Company Pe.....son . Å....und Subscribers Only
Director M..s St....rg Subscribers Only
Production Company Producer C....la G...r Subscribers Only
Agency Producer Ch.....te M..t Subscribers Only

About Forsman & Bodenfors

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Oatly / How much do you really know about milk?

In this return of Toni TV, two opposing philosophies clash as Oatly’s Creative Director uses whatever means possible to test Oatly’s CEO Toni Petersson and his commitment to plant-based oat drinks. With variable results, of course. The campaign also included a complaint to the Swedish Competition Authority, a book about delusions on milk, some old-school print ads and a bunch of other things.

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