TitleBaggy Pants
Agency
Campaign Baggy Pants
Advertiser Arla Foods
Brand Arla

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Product Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length
Copywriter F....ik J....on Subscribers Only
Art Director J...n Eg....er Subscribers Only
Production Company Pe.....son . Å....und Subscribers Only
Director J...n R...k Subscribers Only
Agency Producer Ch.....te M..t Subscribers Only
Director of Photography (DOP) G...ta R....nd Subscribers Only

About Forsman & Bodenfors

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Herbal Essences / Changes

A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.

In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.

The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.

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