TitleBattle of the Beans
Agency
Campaign SOYJOY
Advertiser Pharmavite LLC
Brand SOYJOY

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Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Television
Length
Editing Company
Telecine
Production Company
Animation
Director J..s Ge....rr Subscribers Only
Performer S...h Mc....er Subscribers Only
Line Producer D...d W....on Subscribers Only
Executive Producer Je....er So.....all Subscribers Only
Graphic Designer T..a ... C...re Subscribers Only
CG Supervisor S...e S...n Subscribers Only
Art Director R...rt B..i Subscribers Only
Production Company T...d F...r E....ng Subscribers Only
Stylist Ch.....ne W..a Subscribers Only
Designer B...i B...s Subscribers Only
Creative Director M..k E...n Subscribers Only
Director ..n .o Subscribers Only
Music Company / Composer H...n Wo.....de Subscribers Only
Art Director B...n F...as Subscribers Only
Post Supervisor D...en J...e Subscribers Only
Colorist M..k G...en Subscribers Only
Sound Design Company N...an D...n Subscribers Only
Sound Production Ma.....ta ..x Subscribers Only
Editor E..k B...es Subscribers Only
Director of Photography (DOP) K..l W...er Li.....aub Subscribers Only
Agency Producer M...ka P...ce Subscribers Only
Copywriter L...en S...h Subscribers Only
Sound Design Company H...n Wo.....de Subscribers Only

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Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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