TitleKilt
Agency
Campaign Contradictions
Advertiser Mars, Inc.
Brand Starburst

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TaglineSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Editing Company
Audio Post Production
Executive Agency Producer W....ow D...is Subscribers Only
Post Production Sc.....tal Subscribers Only
Animation ..S Subscribers Only
Lead VFX Artist J...y H...ow Subscribers Only
Creative Director Jo....an M....er Subscribers Only
Copywriter ..m Le....re Subscribers Only
Art Director Jo....an M....er Subscribers Only
Production Company M...on J...el Z...er (...) Subscribers Only
Sound Design Company ..m Ju....ne Subscribers Only
Executive Producer S...h P...ps Subscribers Only
Executive Producer J..f S....on Subscribers Only
Producer S..a H...at Subscribers Only
Special Effects / VFX Sc.....tal Subscribers Only
Director of Photography (DOP) M....as M....ro Subscribers Only
Executive Producer J...s R....ll Subscribers Only
Chief Creative Officer M..k Fi....lo Subscribers Only
Director ..m K...z Subscribers Only
Lead VFX/Inferno Artist M...y D...n Subscribers Only
Artist M...y D...n Subscribers Only
Executive Producer M....sa M...er Subscribers Only
Editor G...n C...er Subscribers Only
Director of Broadcast Production O...e Sp......sby Subscribers Only
Executive Producer of Media Arts M..t Bi....hi Subscribers Only
Special Effects / VFX Fr.....ore Subscribers Only
Telecine C....ny . Subscribers Only
Colorist ..m M...ck Subscribers Only
End Treatment Animation ..S Subscribers Only

About TBWA\Chiat\Day New York

Our true competitive advantage is our Disruption methodology. At TBWA, we believe that it is impossible to beat the competition by following the conventions of the category. In order to achieve an unfair share of category business, we must avoid entering an “arms race” of claims and instead establish alternative, futurebold paths to growth. To us, this is “Disruption,” an approach that favors bold innovation over incremental change. We seek fundamentally Disruptive Ideas that truly challenge the status quo and force a reassessment of the category on our clients’ behalf.

We need to generate impactful strategies for our clients, ideas and approaches that are single-minded and daring enough to inspire new thinking and fresh behaviors. Through Disruption we turned Apple from a challenger brand into a category leader that all started with the “Think Different” idea, and made a relatively small spirits brand into the highest selling Irish Whiskey in the U.S. with Jameson. A proven methodology for over two decades, these disruptive brand stories have resulted in breakthrough campaigns that have a lasting impact on culture. 

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