Global Media Agency of the Year: How OMD Became the One to Beat in 2014
Global Media Agency of the Year: How OMD Became the One to Beat in 2014 And landed Johnson & Johnson's $1 billion account
Feb. 9, 2015--ADWEEK--By Noreen O'Leary
Minardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de Nardis that one of his key priorities should be landing Johnson & Johnson's media business in the U.S. (No pressure there, right?) It wasn't just about solidifying an existing global OMD relationship with a massive marketer like J&J, but de Nardis needed to bring in the biggest-spending region for a worldwide client. Five years later, the Omnicom network landed the J&J business, and with that feat de Nardis and his team delivered—without even a pitch—an account with U.S. spending of nearly $1 billion, accounting for about 30 percent of OMD's global new business in 2014. It was a high point in a year in which global net revenue grew an estimated 13 percent to $2.3 billion and improved 17 percent in the U.S. to $965 million. That's an enviable gain for any agency network, let alone one grappling with growth amid conflicts. For that, OMD is Adweek's Global Media Agency of the Year—the fourth time since 2009 the group has received that designation.