A transparent suitcase in an airport becomes the support of an operation to raise awareness against women trafficking

TitleWoman in a Suitcase
Campaign Woman in a Suitcase
Advertiser Amnesty International
Brand Amnesty International

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PostedOctober 2009
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Executive Creative Director Ma....as H....ck Subscribers Only
Chief Creative Officer Al.....er S...ll Subscribers Only

About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,400 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Siemens Appoints Mediaplus As Lead Global Media Agency

  • An account win following a successful project collaboration: Mediaplus is now the global media agency for the Siemens Group.
  • Strategic consulting, creative media approaches, innovative targeting, and comprehensive data as well as digital competence were decisive factors for awarding the mandate to Mediaplus.

Siemens Group have appointed Mediaplus as lead global media agency with immediate effect. The budget covers media strategy, planning, and buying, across all traditional and digital media except search. A major focal point of the Siemens Group, which is represented in 190 countries, is on strategic consulting and the establishment of an innovative, digital campaign set-up.

The budget was allocated without a previous pitch. The Mediaplus team had demonstrated its expertise beforehand on a project basis with the conception and implementation of Siemens' global Xcelerator campaign. In the new open business platform, a curated portfolio was created around the digital transformation of the manufacturing industry.

In this way, Mediaplus had an opportunity to showcase its skills, proving both parties the success of their cooperation. The ensuing brief is global in scope, initially focusing on Germany, USA, UK and Switzerland. In addition to Siemens headquarters, Mediaplus will be advising other divisions of the group, including Siemens Mobility, Siemens Digital Industries, and Siemens Smart Infrastructure.

The agency convinced Siemens above all with its strategic consulting, creative media, and digital competence. Lynette Jackson, Global Head of Communications at Siemens, explains: "Siemens is a leading technology company and we want to build brand perception for our capabilities in the digitalization and sustainability. To support this market perception, our communications approach focuses from a broad brand building effect down to demand generation campaigns in our target markets. We want to work in partnership with Mediaplus to benefit from intelligent target group targeting, digital and data expertise, but also to explore new, innovative ways to build our reputation and support sales growth."

Arvid Boström, Managing Director of Mediaplus, expands: "Siemens has been and still is one of the strongest and most exciting brands on the international market. We are absolutely delighted that we can continue to accompany the transformation of this traditional company with our expertise. This will be based on designing digital global communication in real time, the creation of a tighter network between business, technology and communication, and the ongoing development of communication requirements in a consistently agile manner. Now that we have successfully showcased our abilities with Siemens Xcelerator, we want to create masterpieces in the upcoming campaigns."

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