TitleLoves a Honda
Agency
Campaign Loves a Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
MarketSubscribers Only
Editing Company
Executive Creative Director D...d S...h Subscribers Only
Creative Director ..e Ba.....li Subscribers Only
Creative Director ..t Me.....on Subscribers Only
Art Director H...rt Bi.....ham Subscribers Only
Executive Producer G..y Pa....ff Subscribers Only
Production Company @ra.......edia Subscribers Only
Director L...rd D....an Subscribers Only
Editor P..l Ma....ez Subscribers Only
Sound Design Company E...s A..s Subscribers Only

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Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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