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Agency
Campaign Madness - Triss
Advertiser Triss
Brand Triss

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Media Type Television & Cinema

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Volvo Cars / Protect what’s important to you

Volvo estates have always been associated with family. But just like Volvo has changed over the years, the idea of what a family is and can be has changed as well. In the launch campaign for the all-new Volvo V60, we decided to portray a wide range of different family constellations and relationships in a series of 10 second portraits. Each one different from the other.

Because no matter who or what you consider family, the new Volvo V60 will protect what’s important to you.

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