Between last August 11th and 24th, during the Ramadan, in Paris, HEREZIE agency, JC Decaux and Primetime have set up for "Isla Délice", the food halal brand, billboards with empty plates during the day. When the fasting can be broken, each day, the billboards are lighted up, showing Isla Délice food products range, thus, respecting the spirit of Ramadan.
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Title | Ramadan |
Agency |
Herezie
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Campaign |
Ramadan
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Advertiser |
Isla Délice
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Brand |
Isla Délice
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Date of First Broadcast/Publication |
Subscribers Only
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Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Philosophy (original language) | Subscribers Only |
Problem (original language) | Subscribers Only |
Result | Subscribers Only |
Result (original language) | Subscribers Only |
Media Type |
Outdoor/Out of Home
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Executive Creative Director |
A...ea St.....ci Subscribers Only
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Art Director |
S�.....ien Bo....el Subscribers Only
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Copywriter |
Jea......ent .y Subscribers Only
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Agency Producer |
M...on Li.....utz Subscribers Only
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Advertising Manager |
Fr.....rique H....og Subscribers Only
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Post Production |
C..z L...s Subscribers Only
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Director |
Al.....re Du.....et Subscribers Only
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Strategic Planning Director |
..c W..e Subscribers Only
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