| An innovation of the new Skoda Superb Estate is a remotely controlled boot. Change has decided to communicate in Poland in enabling clients to experience it at home through a traditional media: TV. Since the Communist times when there were only two channels, most of Poles are watching TVP1 and TVP2. Two commercials were broadcast simultaneously on the two channels, one with the boot opened and one with the boot closed asking people to press 1 or 2 on their tv remote to open or close the boot. A Grand Prix at Golden Drum
|
| Title | Skoda Superb |
| Agency |
Change Integrated
|
| Campaign |
Skoda Superb
|
| Advertiser |
Volkswagen
|
| Brand |
Skoda Superb
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | October 2010 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television
|
| Art Director |
A....ej Ra.....yk Subscribers Only
|
| Copywriter |
..n M...e Subscribers Only
|
| Creative Director |
J...b Ko.....uk Subscribers Only
|
| Creative Director |
R....rd S...a Subscribers Only
|
| Production Company |
F..m Pr.....ja Subscribers Only
|
