Campaign See Film Differently 2010- VW
Advertiser Volkswagen
Brand Volkswagen

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Media Type Cinema
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Executive Creative Director J...my C....en Subscribers Only
Creative Director J...my C....en Subscribers Only
Copywriter S...e H..l Subscribers Only
Art Director D...el S...er Subscribers Only
Account Planner G....ia C....is Subscribers Only
Director W..l C...k Subscribers Only
Media Planner L...se P...ou Subscribers Only
Producer Ma.....ne E...on Subscribers Only
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About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

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adam&eveDDB tell the story of ‘The Reindeer Princess’ to show Esso’s role in serving remote communities in new campaign

adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.

The film, which is released on Monday 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in Norway, and her struggle to feel that she belongs.

Filmed in the snowy north of Norway, it shows Anne amid a vast herd of reindeer, her affinity with the animals immediately apparent.

Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives.

Amid the snowscape, we then see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place.

Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community. Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”

The film runs online and in social media across European markets. It was directed by Wilkins and Maguire at Stink. 

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