Arnold is an independent-minded integrated advertising agency that makes it Safe to be Brave. We transform brands into household names and grow businesses by delivering breakthrough, culturally connected work. Arnold is headquartered in Boston and is part of the Havas Group.
Don't forget: funny is your brand superpower
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?