TitleMarc Herremans
Campaign Walk with Giants
Advertiser Diageo
Brand Johnnie Walker

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Date of First Broadcast/Publication Subscribers Only
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ResultSubscribers Only
Media Type Television & Cinema

About BBH London

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Turkey or goose? Sprouts or no sprouts?

Tesco’s campaign sparks a national debate about how the nation does Christmas.


Tesco has launched its 2018 Christmas campaign with the first in a suite of TV adverts airing on ITV One on Tuesday evening (Tuesday 6 November). The ‘However you do Christmas, everyone’s welcome at Tesco’ campaign, created by BBH London, celebrates the many debates, rituals and routines that make Christmas what it is for people up and down the country.

Building on the success of last year’s adverts, the new campaign shows a number of families and friends uniting and embarking on the most established of seasonal get-togethers – and debating our traditional differences.  Each point of view is delivered from a different person in a different household, making up one continuous debate.

The campaign, which uses a composed version of Fleetwood Mac’s hit, ‘Go Your Own Way’, will run throughout November and December, setting up the idea of “However you do Christmas”. Exploring how different people celebrate Christmas, there is a special focus on how the nation enjoys food and drink, from the main Christmas dinner to desserts and Christmas tipples.  The adverts showcase a selection of Tesco’s Christmas offering including Tesco Finest Free Range Turkey, Tesco Finest Belgian Chocolate & Caramel Trees and Tesco Finest Premier Cru Champagne.

Whether you’re in the 66% of people who go for sprouts, the 38% who love a Yorkshire pud or maybe you’re in the 8% who add ketchup to their Christmas Dinner. The campaign shows that however you do Christmas, Tesco has got it covered with quality food and drink throughout the season, whatever your budget.

Alessandra Bellini, Tesco Chief Customer Officer said:

“We know our customers each have their own Christmas traditions to help them celebrate. Whether it’s choosing turkey or goose, a full vegetarian or vegan option or having Yorkshire puddings with Christmas dinner, this year our campaign celebrates the festive favourites and little quirks that make Christmas so special.

We want our customers to know that however they do Christmas, and no matter what they need, Tesco can help.”

Tom Drew, BBH Creative Director on Tesco said:

“Tesco can truly tell the story of the nation’s Christmas and how brilliantly diverse it is. There’s no wrong way to do Christmas.”

The first of Tesco’s TV adverts, directed by comedy director Randy Krallman and produced by Smuggler, can be seen here and in cinemas nationwide. The campaign is supported by print and OOH, shot by photographer Myles New as well as social, digital, radio and in-store assets. The media planning and buying was handled by MediaCom UK.

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