TitleLA Times
Agency
Campaign NBFF 2011
Advertiser Newport Beach International Film Festival
Brand Newport Beach Film Festival

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Business SectorSubscribers Only
Media Type Newspaper

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Racing-Inspired Brand Campaign Heralds New Honda Performance Models

"Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

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