TitleDistracted Driving
Agency
Campaign University of Farmers
Advertiser Farmers Insurance
Brand Farmers Insurance

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television
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RPA Releases Findings from Yearlong Study of Gen Z: The Identity Shifters

Leading independent ad agency RPA has released findings from a yearlong qualitative exploration of Gen Z conducted by Gen Z researchers. The study, titled “The Identify Shifters: A Gen Z Exploration,” aims to help marketers understand how to reach and engage with this influential generation of customers, and yields insight into virtually every aspect of their lives, including social-media habits, social activism and politics, relationships, diversity, and education and careers. It presents an inside perspective on a generation that is reinterpreting and reshaping the world and their place within it.

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