TitleBette RDX_TSX
Campaign Season of Reason 2011
Advertiser Acura
Brand Acura

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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Television
Production Company
Music Company / Composer
Colorization M..k G...in Subscribers Only
Creative Group Head P....ip S...er Subscribers Only
Associate Creative Director E..c Go.....in Subscribers Only
Associate Creative Director J..n G...n Subscribers Only
Art Director P..a S..h Subscribers Only
Executive Agency Producer J..k E....en Subscribers Only
Agency Producer C....yn C...y Subscribers Only
Line Producer J..h P...er Subscribers Only
Executive Producer D...d T...ne Subscribers Only
Director Pe.....an Br....rs Subscribers Only
Director of Photography (DOP) B...n N...an Subscribers Only
Director of Photography (DOP) C...is C...k Subscribers Only
Music Composer Ch......her K..p Subscribers Only
Post Production A....ip P..t Subscribers Only
Special Effects / VFX M....ew Ly....er Subscribers Only
Executive Creative Director J..n H..e Subscribers Only

About RPA

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Racing-Inspired Brand Campaign Heralds New Honda Performance Models

"Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

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