TitleTram Sightseeing
Campaign Tram Sightseeing
Advertiser Västtrafik
Brand Västtrafik

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Business SectorSubscribers Only
Type Mobile Advertising
Art Director L..s J....on Subscribers Only
Art Director S....an F....an Subscribers Only
Agency Producer ..a R...erg Subscribers Only
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About Forsman & Bodenfors

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Semcon / The Internet of S**t Song

Smart products can be pretty dumb if not developed to fit human behavior and needs. In our new Internet of Things dystopia, Alex the puppet gets tangled up in technology to clearly show the need for Semcons human centric approach to usability and technology.

Listen to the song on Spotify.

The making of...

If you want to know more visit semcon.com/smart

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