1. Our mission is to create ideas that are humanly relevant. This means every communication tells our audience why your brand makes a positive difference to their lives.
2. Our ideas start with your business challenge, your KPIs and end with your success metrics. So we will always deliver what the business needs. We hold our IPA effectiveness awards in higher esteem than our creative awards.
3. Our focus on results extends to our approach to remuneration. We are completely open to discussing shared risk and payment for performance.
4. We have extensive experience in direct marketing and relationship programmes. We are proud of what we have achieved for brands your customers love such as L'Oreal and Virgin Atlantic.
NEW MD AT BMA B2B AGENCY OF THE YEAR, GYRO LONDON
[London – September 10, 2012] gyro, the global ideas shop, has appointed a new managing director for its London office.
Nick Jefferson has joined gyro London today; a role made vacant by Claire Wright’s decision, in June 2012, to leave and pursue new opportunities. Jefferson will report to gyro's global chief executive and chief creative officer, Christoph Becker.
Jefferson is the former CEO of Corporate Edge, the branding and creative agency who work with EDF Energy, Shell and Aramco Overseas Company, which he successfully refreshed and contemporised.
Prior to Corporate Edge, Jefferson was the head of corporate communication agency, Likemind. In 2010, owners The Photon Group (now Enero, who in the UK also own Naked Communications and Frank PR) asked him to drive the merger between Likemind and Corporate Edge and then to lead the combined enterprise.
Christoph Becker, “London is home to some of gyro’s largest and most iconic global accounts. Nick’s energy, unique experience and understanding of our UNO culture and how it’s propelled gyro forward over the past 12 months makes him the perfect managing director of gyro London”.
Nick Jefferson said, “In my experience gyro has the most focused vision, direction and culture of any agency I’ve encountered. gyro has built itself around its UNO culture. It has a commitment to creating humanly relevant ideas and has hired some of the brightest minds in our industry. I can't wait to get cracking.'
Outside of North America, London is gyro’s largest office, and heads up the global accounts for FedEx, HP and Virgin Atlantic.