| Scholz & Friends has decided to chase new digital creative team in competitive agencies through an original way. In cooperation with the delivery service Croque Master, it created the “Pizza Digitale”: A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way they made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person. The results: several job interviews and two new digital teams hired.
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| Title | Pizza Digitale (Film) |
| Agency |
Scholz & Friends Hamburg GmbH
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| Campaign |
Pizza Digitale
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| Advertiser |
Scholz & Friends
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| Brand |
Scholz & Friends
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| Posted | November 2011 |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type |
Case Study
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| Creative Director |
M..c K...el Subscribers Only
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| Creative Director |
P...o S...w Subscribers Only
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| Copywriter |
Ch......her No.....er Subscribers Only
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| Art Director |
S...an Sch.......ger Subscribers Only
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