Scholz & Friends has decided to chase new digital creative team in competitive agencies through an original way. In cooperation with the delivery service Croque Master, it created the “Pizza Digitale”: A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way they made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person. The results: several job interviews and two new digital teams hired.
TitlePizza Digitale (Film)
Campaign Pizza Digitale
Advertiser Scholz & Friends
Brand Scholz & Friends

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PostedNovember 2011
Business SectorSubscribers Only
PhilosophySubscribers Only
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ResultSubscribers Only
Media Type Case Study
Creative Director M..c K...el Subscribers Only
Creative Director P...o S...w Subscribers Only
Copywriter Ch......her Subscribers Only
Art Director Sch.......ger Subscribers Only

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