Smart has the most effective parking solution for big cities. With its agency, CLM BBDO, Smart has decided to communicate its message to areas where people experience the most difficulty in parking their cars. 250 customized taglines, playing on words and locations, for 8,200 posters were placed in 26 French cities:
- 343 places in the French Senate, but none for you who's driving around to find one.
- There is a kind of curse for parking on President Kennedy Avenue.
- I have a place for the cinema tonight, but no where to park my car.
This campaign shows that outdoor is a mass media that can be reactive and precisely target the public; it is made possible thanks to the cooperation between the brand, the agency, the supplier and the media.
|
Title | Déjouez la ville |
Agency |
CLM BBDO
|
Campaign |
Déjouez la ville
|
Advertiser |
HP / Smart
|
Brand |
Smart
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
Date of First Broadcast/Publication |
Subscribers Only
|
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type |
Outdoor/Out of Home
|
Advertising Manager |
..y A..i Subscribers Only
|
Advertising Manager |
Cl....nce M....ud Subscribers Only
|
Advertising Manager |
A...ey Be....ha Subscribers Only
|
Advertising Manager |
S�....ine A...et Subscribers Only
|
Copywriter |
S�.....ien D...ud Subscribers Only
|
Creative Director |
E..c P...re Subscribers Only
|
Advertising Manager |
R...n Z...i Subscribers Only
|
Advertising Manager |
Fr....ois M...in Subscribers Only
|
Account Manager |
R...ne Ro....er Subscribers Only
|
Account Manager |
Mar......rre B....ah Subscribers Only
|
Advertising Manager |
V....rie Re.....dt Subscribers Only
|
Advertising Manager |
S�....ine B....ux Subscribers Only
|
Advertising Manager |
St....ane B....er Subscribers Only
|
Art Director |
A....ny L....rt Subscribers Only
|