TitleNew Mini Bottle
Campaign The Good Part of New York Mornings
Advertiser Tropicana
Brand Tropicana

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Type Outdoor/Out of Home

About DDB New York

Latest News

DDB New York Deepens Expertise in Social and Data and Analytics

DDB New York, part of Omnicom Group Inc. (OMC; NYSE), announced today that the agency has deepened their expertise in digital strategy and analytics with two new hires. Reema Mitra joins the agency as Group Director, Digital Strategy, while Joe Panzarella joins as Group Director of Data and Analytics.

Mitra and Panzarella are strategically significant hires as DDB New York continues to push for big creative ideas born out of data and technology. In her role, Mitra will lead efforts to sharpen clients’ digital marketing and content planning from strategy through implementation and optimization. Panzarella will oversee all data and analytics capabilities for the agency, exploring innovative ways to put data-driven insights at the heart of the agency’s product. Both Mitra and Panzarella will report to Stuart Hazlewood, Chief Strategy Officer of DDB New York.

“We are thrilled to have brought exceptional new talent into DDB NY; Reema and Joe have been instrumental to the realization of some of the smartest work in their fields. They will help us take the quality of the agency’s strategic product to even higher heights. The agency will be inspired by their energy, creativity and proven ability to tackle client challenges brilliantly,” said Hazlewood.

Mitra joins DDB New York from Huge, where she oversaw social media, social commerce, eCRM, loyalty, segmentation strategy for key clients including Nokia Health and Kohl’s. Prior to Huge, she worked at Edelman Digital and operationalized Dove’s global online presence, which helped secure a Cannes Lion for the Real Beauty Sketches campaign.

Panzarella is a senior-level data analyst professional with over 20 years of experience in the advertising industry. He’s known for his unique ability to humanize statistics, data, data visualization and insight mining. Additionally, Panzarella is an adjunct professor teaching analytics and digital marketing in NYU's School of Professional Studies program. Before joining DDB Panzarella oversaw the digital and analytics department for Javelin. He’s worked on well-known brands such as Verizon, AT&T and Avis, and on incredibly complex accounts such as the 2010 U.S. Census.

Mitra and Panzarella’s appointments come at a time of great momentum for DDB New York, including two recent new business wins — the All detergent account and the digital business for Breyers. 

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