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Hotels.com Kicks Off Summer by Searching for a Temporary Captain Obvious.
TORONTO – July 7, 2017 – Summer passes in the blink of an eye, so we all try to enjoy every second. Even Hotels.com’s Captain Obvious. That’s why he’s taking some time off this summer. With the Captain on holiday, Hotels.com needs someone to take his place, temporarily. Introducing the Temp Captain Contest, a social media campaign that will reward a few lucky Canadians with the chance to become the star of a Hotels.com commercial.
Working with creative agency J. Walter Thompson Canada, Hotels.com is asking curious Canadians to audition to become the Temp Captain. Winners will be flown to Toronto to channel their inner Captain Obvious and film their own Hotels.com commercial. Along with being fitted with the Captain’s distinctive beard and jacket, winners will also receive a $1,000 Hotels.com gift card. Auditions can be submitted online at tempcaptain.com or through Twitter or Instagram using the hashtag #TempCaptain.
“At Hotels.com, we believe our Rewards program helps make us the most rewarding way to book a place to stay. And our Temp Captain campaign gives us an opportunity to further reward our Canadian customers.” said Mike Wolfe, Senior Director Brand Marketing, Hotels.com. “We’re excited about the opportunity to interact with Canadians on a more personal level.”
While only three Canadians will receive the honour of being crowned ‘Temp Captain’, all Canadian Snapchat users will have the chance to see what they’d look like as the Captain, thanks to the Hotels.com-branded Snapchat lens. The Captain Obvious lens maps the Captain’s signature beard and official hat on to each user, and aviator glasses can be added with a simple eyebrow lift. This branded lens is a first for both Hotels.com and J. Walter Thompson Canada.
“Captain Obvious is an iconic part of the Hotels.com brand. What better way to connect Canadians to Hotels.com than by giving them the opportunity to temporarily become Captain Obvious on a large scale through the contest and a small scale through the Snapchat lens,” said Darrell Hurst, EVP, Managing Director, J. Walter Thompson Canada.
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ABOUT J. WALTER THOMPSON WORLDWIDE J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
Hotels.com, L.P. operates Hotels.com, a leading online accommodation booking website with properties ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.