| Mercedes and its agency Jung von Matt have decided to promote a clean car with 0% emissions. What makes the specificity of this car is that it is almost invisible to the environment. So, they have decided to make it real in the street, everywhere, to the passers-by. How did they manage to make it? With n innovative technology with Leds and cameras. The Guerrilla marketing operation has been successful and has received several Cannes Lions including an Outdoor Grand Prix | |
| Title | The Invisible Drive |
| Agency | Jung von Matt AG |
| Campaign | Invisible Drive |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Posted | March 2012 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Market | Subscribers Only |
| Creative Director | M....el O....an Subscribers Only |
| Copywriter | M....el O....an Subscribers Only |
| Creative Director | J...s K...er Subscribers Only |
| Art Director | J...s K...er Subscribers Only |
| Creative Director | M...in S...tz Subscribers Only |
| Art Director | A....as W...er Subscribers Only |
| Agency | J..g ..n Ma......ter Subscribers Only |
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