TitleIron Man How-To Diagram
Agency
Campaign University of Farmers
Advertiser Farmers Insurance
Brand Farmers Insurance

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Print
Group Creative Director ..t Me.....on Subscribers Only
Executive Creative Director ..e Ba.....li Subscribers Only
Art Producer R...e O...ro Subscribers Only
Illustrator J..l Win......tom Subscribers Only
Illustrator R....to Ez.....li Subscribers Only
Art Director ..n T....rt Subscribers Only
Art Supervisor M....ie T...as Subscribers Only
Creative Director L...a Ha....an Subscribers Only
Creative Director ..m H....ng Subscribers Only
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RPA Releases Findings from Yearlong Study of Gen Z: The Identity Shifters

Leading independent ad agency RPA has released findings from a yearlong qualitative exploration of Gen Z conducted by Gen Z researchers. The study, titled “The Identify Shifters: A Gen Z Exploration,” aims to help marketers understand how to reach and engage with this influential generation of customers, and yields insight into virtually every aspect of their lives, including social-media habits, social activism and politics, relationships, diversity, and education and careers. It presents an inside perspective on a generation that is reinterpreting and reshaping the world and their place within it.

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